About the Role
This role reports to the Global VP of Marketing, responsible increasing the brand equity and communications for the company. This role ensures that a strong brand and communications plan is put in place and executed across the international markets, primarily, Asia including Japan, and Europe.
The ideal candidate is one with a brand and/or media background, who has demonstrated the ability to develop brand and communications campaigns to increase brand equity for pre-IPO companies.
Key Responsibilities
Brand Strategy
- Create and lead the vision for brand identity, voice and positioning across all external channels
- Champion brand adherence organization-wide across all employees including updating brand guide, developing an internal hub for monitoring one voice across external sales tools
Public Relations
- Build relationships with media outlets, craft and handle press releases, secure Tier One and trade media coverage
- Explore non-traditional means including influencer-led channels
- Develop a clear strategy leading to IPO announcements
Communications
- Oversee internal and external messaging, ensuring a clear and consistent voice for campaigns, announcements and stakeholder updates
- Develop clear PR and social media communications guidelines
- Oversee social media channels to increase followers and share of voice via social media channels
Crisis Management
- Lead the response strategy and execution for public relations issues or emergencies to protect the company's reputation
Performance Tracking
- Monitor brand awareness, campaigns reach and PR metrics against spend, ROI, contract deliverables and PR metrics to measure success
Qualifications & Experience
- 8-10 years of proven experience in brand management, public relations or corporate communications
- Bachelor's degree in Marketing, Communications, Journalism or a related field (Master's degree is a plus)
- Exceptional writing and editing skills with ability to leverage AI tools to increase work effectiveness
- Deep understanding of emerging market trends as well as digital and traditional media
What Success Looks Like
- Increase in Share of Voice for company market visibility as compared to direct competitors
- Brand Sentiment – Positive increase in public and media mentions
- Increase customer recognition levels of the brand in market surveys
- Audit score of brand voice and asset compliance across departments
- Media placement in tier-one publications and syndication and organic articles pick-up
- Crisis management – rapid turnaround time to issue official statement
- Growth in social followers and speaker invitations for executive leaders
- Social engagement rates increase
- Referral traffic to website from earned media
