Job description
The Media Lab team is the global media center of excellence for Google marketing, that oversees media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, the media lab aims to be an AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.
Qualifications
Job responsibilities
- Be the single owner of performance media for our product area, setting the DR goals, leading strategy end-to-end, and driving growth by maximizing the return from every goal invested.
- Lead large-scale direct response programs across markets, designing holistic performance strategies and running a disciplined test-and-learn agenda to continuously improve conversion, efficiency, and business impact.
- Build and run operating models for complex Direct Response (DR) campaigns across on-network and off-network channels, ensuring seamless execution and a consistent full-funnel performance experience.
- Act as the performance media expert, using engaged intelligence, benchmarking, and experimentation to define and push the boundaries of modern full funnel marketing.
- Set the bar and lead agency partners to deliver DR execution, efficiency, and innovation, co-creating forward-looking solutions that leverage the latest media features and ad technologies.
Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in growth, performance, direct response, social, media campaigns marketing.
Preferred qualifications
- 8 years of experience leading digital direct response campaigns in multi-market APAC environments.
- Experience with Google advertising solutions and other performance ads products.
- Experience across the Google stack and non-Google channels (e.g., social, direct buys), with a full-funnel perspective.
- Understanding of the APAC digital landscape, including consumer trends, media ecosystems, and regional nuances.
- Ability to design testing across creative, platforms, and the customer journey, in partnership with cross-functional teams.
- Proven track record managing large-scale performance programs, demonstrating measurable business impact through media strategy and optimization.
