DIGITAL PRODUCT MANAGER

Description of the Company's background

Bilibili is an iconic video community where knowledge meets entertainment-hailed by users as a digital encyclopedia, a dynamic open library, a growth companion, and a stage for creators.

In Q2 2025, Bilibili boasted 109 million average daily active users (DAUs) and 363 million monthly active users (MAUs).

Bilibili has cultivated a thriving ecosystem centered around users, content creators, and content, ensuring a continuous stream of high-quality offerings. It is home to China's top professional content creators, covering thousands of niche topics-from lifestyle and gaming to fashion, knowledge, and music. This vibrant community not only makes Bilibili a Chinese pop culture trendsetter but also positions it as a truly unique player in China's digital space.

Building on this foundation, Bilibili has crafted a multi-faceted commercialization framework encompassing mobile games, live streaming, premium content, advertising, comics, and e-commerce. As a digital pioneer, Bilibili is also pursuing strategic expansions into emerging sectors like esports and virtual idols.

Bilibili went public on Nasdaq in March 2018 and completed its listing on the HKEX in March 2021.

Job Description

• Develop and execute product strategies for new business initiatives, identifying market opportunities in the internet ecosystem
• Lead cross-functional teams in launching innovative products/services that disrupt or create new market segments
• Drive strategic decision-making through market analysis, competitive intelligence, and data-driven insights
• Balance short-term execution with long-term vision, iterating quickly based on market feedback
• Establish and track KPIs to measure success of new ventures and strategic product lines
• Collaborate with leadership to align product strategy with company's internet business goals

Job Requirements

• 5+ years in product strategy/leadership roles within the internet industry
• Proven track record of launching successful new business initiatives or products
• Strong entrepreneurial mindset with experience in building products from 0 to 1
• Deep understanding of internet business models, market dynamics, and emerging trends
• Excellent strategic thinking combined with ability to execute and deliver results
• Strong communication skills to influence stakeholders at all levels
• Bachelor's degree in relevant field MBA preferred

BIPO Service (Singapore) Pte. Ltd.

EA License No. : 18S9180