Digital Media Specialist

Work location is at Jalan Tepong. Jurong West area, near Jurong Fishery Port.

Digital Media Specialist

Job Overview

We are seeking a high-caliber Digital Media Executive to join our team. This role is designed for a strategic and creative professional who can bridge the gap between technical execution and brand storytelling. You will be responsible for managing our digital presence across multiple platforms, optimizing our search visibility, and supporting on-site marketing initiatives that drive measurable growth.

While this is an Executive-level position, we have a strong culture of mentorship and growth therefore, high-potential Fresh Graduates are welcome and encouraged to apply.

Key Responsibilities

1.Multi-Platform Social Media Management

• Develop, schedule, and execute content strategies across Facebook, LinkedIn, Instagram, TikTok, YouTube, and WhatsApp.
• Maintain a consistent and sophisticated brand voice across all channels.
• Engage with our digital community and monitor social trends to keep the brand relevant.

2. Search& Performance Marketing (SEO/SEM)

• Implement SEO best practices (on-page and technical) to improve organic search rankings.
• Manage and optimize SEM campaigns to ensure high ROI on paid search efforts.
• Conduct keyword research and competitor analysis to inform content strategy.

3. Digital Communication & CRM

• Oversee EDM (Email Marketing) campaigns from conceptualization to deployment and reporting.
• Manage the CRM database, ensuring data hygiene, effective lead segmentation, and automated nurturing workflows.

4. On-Site& Integrated Marketing Support

• Provide hands-on support for day-to-day marketing initiatives and on-site activations.
• Collaborate with the team to ensure digital efforts align with physical event goals and overall business objectives.

Qualifications & Skills

• Platform Expertise: Proficiency in FB, LI, IG, WA, TT, and YT.
• Technical Proficiency: Foundational knowledge of SEO/SEM tools and CRM management.
• Adaptability: Comfortable transitioning between high-level strategy and daily onsite marketing tasks.
• Education: Open to Fresh Graduates with a degree in Marketing, Communications, or a related field who demonstrate a strong portfolio or internship history.

The Edge (Bonus Skills)

• Linguistic Versatility: Professional fluency in Japanese or Chinese is a significant advantage for engaging with our regional partners and audiences.
• E-commerce: Prior experience or familiarity with Shopify management.
• Creative Suite: Ability to use Adobe Illustrator, Photoshop (PS), and Premiere Pro (PP) to create polished visual assets.

Why Join Kele

Join a brand that is Made with Passion and recognized as an official Singapore Heritage Business by National Heritage Board. Since 1983, Kele has been dedicated to crafting traditional flavors with a modern, premium aesthetic.

When you join us, you aren't just taking a job you are becoming part of a 40-year legacy of craftsmanship and joy. We offer a fast-paced, collaborative environment where tradition meets innovation, providing you the unique opportunity to help a homegrown brand scale globally while preserving the heart of our local culture.