Digital Media Marketing Manager

About the Role

As Lead Marketing Strategist, you will own the strategic marketing direction for tourism-focused products and campaigns (e.g., destination marketing, tours/experiences, hospitality offerings, and travel packages). You'll translate market and customer insights into high-impact strategies, build multi-channel go-to-market plans, and lead cross-Key Responsibilities

. Strategy & Planning

o Develop and maintain the tourism marketing strategy, including segmentation, positioning, and value propositions for key audiences (domestic and international travelers, families, luxury seekers, adventure travelers, etc.).

o Build annual and quarterly marketing plans tied to business goals (occupancy, bookings, lead volume, revenue, retention).

o Identify growth opportunities using customer, competitor, channel, and trend analysis.

. Campaign Leadership

o Lead end-to-end strategy for integrated marketing campaigns across channels such as digital (SEO/SEM, paid media, social), email/CRM, partnerships, PR, and offline/experiential marketing.

o Establish campaign frameworks: messaging, creative direction, funnel mapping, targeting, budget allocation, and success metrics.

o Collaborate with creative, content, and marketing ops to ensure campaigns are executed consistently and effectively.

. Market & Audience Insights

o Own audience research and insights-leveraging analytics, survey data, booking behavior, and market intelligence.

o Monitor evolving travel trends, seasonality, events, and competitor activity update strategy accordingly.

. Channel & Performance Management

o Define channel strategy and optimization approach based on performance and efficiency (CAC/CPA, ROAS, conversion rates, lifetime value).

o Partner with analytics/marketing ops to ensure accurate tracking, dashboards, and attribution models.

o Continuously test and optimize targeting, landing pages, offers, and creatives (A/B testing, experimentation roadmaps).

. Partnerships & Stakeholder Management

o Build and manage relationships with tourism partners (DMOs, airlines, OTAs, tour operators, hotels, attractions, influencers/creators, media outlets).

o Negotiate co-marketing opportunities and ensure alignment on goals and deliverables.

o Provide strategic direction to partners to improve campaign outcomes.

. Team Leadership

o Lead and mentor marketing strategists, campaign managers, or analysts (directly or through matrix reporting).

o Coordinate with cross-functional teams (product, sales, customer experience, revenue management, operations).

o Provide clear recommendations and documentation to support decision-making.

Qualifications (Preferred)

. Experience: 7+ years in marketing strategy and/or growth roles, with at least 2+ years leading strategy for multi-channel campaigns.

. Tourism Exposure: Familiarity with tourism/destination marketing, hospitality, travel industry dynamics, or travel-related consumer behavior.

. Strategy Skills: Strong ability to translate insights into actionable plans and measurable outcomes.

. Analytics Proficiency: Experience interpreting performance data comfort with KPIs, funnel metrics, experimentation, and marketing attribution concepts.

. Tools: Working knowledge of analytics and marketing platforms (e.g., GA4, Google Ads, Meta/TikTok Ads, CRM/email platforms, marketing automation).

. Communication: Excellent written and verbal communication skills able to present strategy to executives and partners.

. Creative/Execution Collaboration: Ability to partner effectively with content/creative teams and maintain message consistency across channels.

Skills & Competencies

. Strategic thinking and business acumen

. Customer-centric mindset

. Strong project and stakeholder management

. Data-informed decision-making

. Creative problem-solving (testing, iteration, optimization)

. Leadership, influence, and collaboration

. Understanding of travel seasonality and traveler journeys

Optional Add-Ons (Customize for Your Organization)

. Responsibilities for SEO/SEM ownership

. Ownership of international markets and language/localization strategy

. Revenue management alignment (pricing/seasonality)

. Influencer/creator strategy and campaign brief ownership

. PR/earned media planning and media relations leadership