Digital Media Marketing Manager

Job Description: Digital Media Marketing Manager

1. Role Summary

We are seeking a creative and data-driven Digital Media Marketing Manager to join our team. You will be responsible for developing and executing omni-channel digital marketing strategies aimed at increasing brand awareness, acquiring high-quality traffic, and achieving conversion goals. This role requires a deep understanding of the social media ecosystem, paid advertising optimization, and emerging content trends.

2. Key Responsibilities

• Strategic Planning: Formulate annual and quarterly digital marketing plans, covering SEO/SEM, social media (Instagram, TikTok, LinkedIn, Facebook), email marketing, and display advertising.

• Content & Media Management: Oversee and guide the creation of digital content (graphics and video) to ensure brand consistency manage media budgets and optimize Return on Ad Spend (ROAS).

• Data-Driven Decision Making: Utilize tools such as Google Analytics and Meta Business Suite to monitor Key Performance Indicators (KPIs), and regularly provide analytical reports with actionable improvement recommendations.

• Leadership & Collaboration: Lead the internal creative team or manage external agencies collaborate closely with Sales and Product departments to ensure marketing activities align with business objectives.

• Industry Insights: Stay ahead of digital marketing trends (e.g., AI tool applications, privacy policy changes) and continuously explore new growth channels.

3. Job Requirements

• Education: Bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field.

• Work Experience: Minimum of 5 years of experience in digital marketing, including at least 2 years in a team management or project leadership role.

• Technical Proficiency:

  • Expertise in ad platforms including Google Ads, Meta Ads Manager, and TikTok Ads.

  • Familiarity with SEO principles and data visualization tools (e.g., Looker Studio or Tableau).

• Content Skills: Strong creative aesthetic and understanding of short-form video production logic. Capable of independently producing and distributing short-form videos while consistently tracking and optimizing video performance data.