Digital Media & Commerce Executive / Manager

About the Role

MotorBahn Group operates three automotive brands - Evoke (OE factory retrofit services), Viofo (dashcam retail & distribution) and SparKleen (premium car detailing) - with further businesses under development. We are looking for a creative, digitally savvy individual to own our entire digital presence: producing compelling visual and video content, maintaining our websites, and maximising sales across our e-commerce platforms.

This is a high-ownership role. You will work closely with the owner and the sales function, and leverage AI tools to scale output without sacrificing quality.

Title: Digital Media & Commerce Executive (up to 3 years exp.) or Manager (4+ years exp.)

Reports to: Owner / General Manager

Brands covered: Evoke . Viofo . SparKleen . Owner personal brand (car influencer)

Note: Title and compensation will be commensurate with experience.

Key Responsibilities

Content Creation & Social Media

• Plan, script, shoot (DJI Osmo Pocket & other devices) and edit short-form video content for Facebook, Instagram and TikTok across all three brands plus the owner's personal car influencer account.
• Develop a content calendar with hooks, themes and posting schedules to maximise organic reach for each brand.
• Set up and manage SparKleen's social media channels from scratch (Facebook, Instagram, TikTok).
• Create static visuals - posters, brochures, product graphics and promotional materials - using design tools (Canva, Adobe Express or equivalent).
• Organise and maintain a structured media library so footage and assets are always accessible for editors and future campaigns.
• Monitor paid ad performance, analyse return on ad spend and recommend optimisations.

Website Management & SEO

• Maintain and continuously improve the Evoke website (www.evoke.com.sg) - product listings, blog posts and landing pages.
• Build the Viofo Singapore website and the SparKleen website from scratch, leveraging available brand assets.
• Write and publish SEO-optimised blog content targeting Google search, and optimise pages for discovery by AI assistants (ChatGPT, Claude, Gemini).
• Manage product listings, pricing accuracy and promotional banners on all websites.

E-Commerce Platform Management

• Own Carousell and Shopee storefronts: refresh listings, write compelling product descriptions and attach video content to boost visibility.
• Develop a boosting and promotion schedule for Carousell listings to maintain top-of-search placement.
• Monitor and respond to buyer enquiries on Shopee in a timely manner escalate technical questions to the relevant team member.
• Track platform analytics and report weekly on sales, traffic and conversion metrics.

AI-Assisted Workflow

• Use AI tools (Claude, Gemini or equivalent) to accelerate content ideation, copywriting, image generation and performance analysis.
• Propose and implement AI-powered workflows to handle repetitive tasks such as batch description writing, hashtag research and scheduling.

Requirements

Essential

• Diploma or Degree in Mass Communications, Digital Marketing, Multimedia Design or a related field.
• 1-5 years of relevant experience in social media management, content creation or digital marketing.
• Proficient in video editing software (CapCut, DaVinci Resolve, Adobe Premiere or equivalent).
• Solid understanding of Instagram, TikTok, Facebook and YouTube best practices.
• Basic graphic design skills (Canva, Adobe Express or similar).
• Good written English for copy, captions and blog posts.
• Comfortable working independently and managing multiple brands simultaneously.

Advantageous

• Experience managing Carousell or Shopee seller accounts.
• Knowledge of WordPress, Wix or Shopify for website management.
• Familiarity with Google Analytics, Meta Ads Manager and TikTok Ads.
• Interest in the automotive sector - cars, dashcams, detailing.
• Experience using AI tools (ChatGPT, Claude, Midjourney, etc.) for content work.

What We Offer

• Competitive salary commensurate with experience (Executive or Manager grade).
• Direct exposure across multiple growing automotive brands.
• Access to the latest AI tools and creative software.
• Flexible hybrid working arrangement once onboarded.
• Opportunity to shape the digital identity of brands from the ground up.