Strategic Planning & Execution: Partner with the HQ team to develop and execute data-driven local digital marketing strategies, ensuring they accelerate brand growth and exceed business objectives.
Content Creation & Management: Develop and manage high-quality social media content by collaborating with internal and external teams. Focus on strategic content planning, briefing, and optimization to increase local market engagement and brand visibility.
Social Media Channel Management: Responsible for managing all digital platforms for the Singapore market, including Instagram, Facebook, TikTok, etc. Identify local opportunities for innovation based on platform trends and consumer behavior.
Campaign Planning & Execution: Plan and implement digital marketing campaigns to boost engagement, expand reach, and enhance brand awareness.
Community Management: Proactively monitor and manage community engagement across comments and direct messages. Maintain a consistent brand voice while promptly identifying and escalating customer issues.
Influencer Collaboration: Collaborate with influencers to co-create content, building trust and relatability with our target audiences.
Paid Media: Develop, manage, and optimize comprehensive paid media budgets across key platforms (e.g., Google Ads, Meta Ads) to achieve our business objectives.
Performance Analysis & Report: Monitoring and analyzing account analytics, reporting on key insights, and collaborating with HQ team to implement data-driven optimization plans.
Trend Analysis: Stay updated with industry trends and draw inspiration from current trends across major social media platforms to adapt to POP MART SG's channels.
About you:
Bachelor's degree (or equivalent) in Marketing, Communication, or a related field.
5+ years of relevant experience in marketing, PR, or communications, preferably in retail, luxury, or lifestyle sectors.
Strong cross-cultural communication skills with experience collaborating across international teams, demonstrating cultural sensitivity and the ability to adapt brand messaging to diverse markets.
Proven ability to manage and optimize marketing budgets effectively, ensuring cost efficiency while maximizing campaign impact and ROI.
Heavy users of social media platforms are familiar with the operational rules of multiple platforms and have a keen insight into trending topics and popular culture.
Excellent analytical skills with the ability to translate data into strategy and actions.
Able to multitask across projects in a fast-paced environment.
High levels of autonomy with the ability to work collaboratively within a team.
