Digital Marketing Specialist

Salt Talent Search is looking for Marketing Manager for 12 months contract role, this is with a known Finacial Services/Banking client.

What Will You Do:

Develop and execute regional marketing campaigns, customer propositions, platform initiatives and strategic partnerships, including brand campaigns, product launches, tactical promotions and engagement programmes, in alignment with HQ priorities and business objectives.

Develop campaign master concepts, creative frameworks, playbooks and toolkits that can be adapted across markets while ensuring consistency with brand and business objectives

Partner closely with Regional Product, Usage and Country Marketing teams to develop and implement customer-centric marketing strategies, communications and campaigns across markets.

Coordinate with local marketing teams to drive adoption of regional initiatives, facilitate knowledge sharing and enable success transfer across markets.

Manage relationships with creative, media and other external agencies and vendors to ensure timely and high-quality execution of marketing programmes.

Analyse customer needs, market trends, competitive developments and business performance across the region, providing insights and recommendations to inform regional marketing strategies and plans.

What is Required:

Degree in Marketing, Communications, or Business

At least 6 – 8 years of Marketing or Brand Management experience in a financial institution (FI) or direct to consumer business model environment e.g. in FMCG, online marketplaces. Experience across APAC region or Asia is a plus.

Good understanding of the retail banking landscape, including cards, payments, lending and digital banking products.

The ideal candidate will be entrepreneurial by nature, strategic, creative minded with a strong consumer focus, and experienced in media planning, digital and social media marketing.

Good branding/design sense with business acumen and able to express opinions on creative work.

Positive and energetic team player with strong interpersonal skills and ability to work well in teams and cross functions

Excellent communication and presentation skills with meticulous attention to detail.

Independent and strong ability to manage multiple projects in a fast-paced environment and adaptable to changing business needs and challenges.

CEI No: R1763696 | Licence No: 07C3147