Digital Marketing Specialist

The Digital Marketing Specialist will join a high-performance, collaborative regional marketing team to develop (or localise) and implement quality campaigns in order to increase sales revenues and meet key business targets. The role has a strong digital marketing focus and will oversee the production and maintenance of the digital marketing content for the SINGAPORE region.

This role is key to delivering effective marketing communications to improve demand generation and nurturing, supporting the company's key business objectives.

Responsibilities

Marketing Automation and Campaign Management

Paid Digital Advertising

Plan, launch, and optimise paid campaigns across: Meta ads, LinkedIn Ads, YouTube Ads, Google Ads (Search, Display, Performance Max, etc.)

Conduct keyword research, audience targeting, and A/B testing

Manage campaign budgets and monitor spend efficiency

Improve conversion rates and reduce cost-per-lead through ongoing optimization

Website Management

Create and publish local landing pages aligned with campaign objectives and brand guidelines

Track organic traffic and rankings

Performance Monitoring & Reporting

Track and analyse campaign performance using analytics tools (Google Analytics, HubSpot, ad platform dashboards, etc.)

Build reports and dashboards to measure KPIs such as: lead generation, engagement rates, conversion rates, ROI and ROAS.

o Lead generation

o Engagement rates

o Conversion rates

o ROI and ROAS

Provide insights and recommendations to improve future campaigns

Social Media Management

Develop and manage the organic social media calendar across key platforms

Monitor social media channels for engagement, comments, and brand mentions

Respond to or route inquiries in coordination with internal stakeholders

Analyse social media performance metrics (reach, engagement, follower growth, conversions)

Optimise content strategy based on data insights and audience trends

Support executive social amplification efforts via social selling program

Other Responsibilities

Conversion rate optimization: A/B test landing pages, CTAs, ad creative, and email subject lines

Improve lead-to-MQL conversion rates. Monitor lead quality and pipeline contribution.

Budget planning and forecasting: forecast lead volume based on spend, plan media budgets, evaluate ROI by channel.

Build digital promotion campaigns for events and webinars. Manage registration funnels, runre-targeting campaigns.

Experience and Qualifications

Preferably 1+ years experience in a B2B /B2C marketing role

Track record of digital marketing success

Marketing automation experience

Strong project management skills

Good organisational skills

Creative problem-solver with a performance mindset

Data-driven decision making

Motivated, self-sufficientprofessional with attention to detail

Excellent verbal and written communication skills

Team player with positive,can-do attitude.

Experience with the following or similar web-based tools: PEGA, Hubspot, Brightspot, AdWords, Google Analytics, Monday, Survey Monkey, LinkedIn Sales Navigator, Adobe InDesign, Confluence, Canva, ON24, meta ads ,