Position Overview
We are looking for a creative and analytical Digital Content Specialist to join our Singapore team. You will be responsible for creating engaging content and managing our online presence to help more healthcare professionals in APAC learn about our advanced ultrasound solutions.
Key Responsibilities
- Content Creation: Plan, write, and produce various types of content (articles, social media posts, short videos) in English for our LinkedIn, website, and other channels.
- Search Engine Optimization (SEO): Use basic SEO practices to help our content be found more easily on Google and other search engines.
- Social Media Management: Manage our social media accounts, interact with our audience, and help answer questions from potential customers online.
- Using Data to Improve: Check content performance using simple tools (like Google Analytics), see what works well, and use these insights to make our future content even better.
- Team Collaboration: Work closely with our marketing teams in China and the US to adapt global content for the APAC audience.
Qualifications & Requirements
- Bachelor's degree in marketing, Communications, English, or a related field.
- 1-3 years of experience in digital marketing, content writing, or social media management. Experience in B2B or healthcare is a plus.
- Excellent English writing and communication skills are required. Knowing Mandarin Chinese is a big advantage for working with our HQ team.
- Basic understanding of SEO and experience with social media platforms (LinkedIn, etc.).
- Comfortable using data (like engagement rates, website visits) to understand what content is successful.
- A quick learner who is creative and can work well in an international team.
