Digital Marketing Specialist (Advertising)

Job Descriptions:

• Plan and execute keyword advertising based on company products, analyze user demographics, and develop corresponding ad strategies
• Create ad creatives, including images, videos, and copy, tailored to target users, and regularly summarize the performance of ad materials
• Monitor and analyze account data, continuously optimize costs, and be accountable for ROI
• Responsible for managing Google/Baidu SEM and Feed Ads for the company's financial app
• Analyze competitors advertising strategies, and stay informed about industry trends and traffic patterns.

Job Responsibles:

• Full time Diploma in Marketing or above
• 2 - 3 years of working experience in running advertisements on Google, Facebook, YouTube, and TikTok
• Strong data monitoring and data analysis skills
• Quick learner with a proactive work attitude and a strong sense of responsibility
• Fluet in English and Mandarin/Chinese, to liaise with all stakeholders