Digital Marketing & Social Media Executive

Key Responsibilities

Content Creation & Social Media Management

• Plan, create, and publish engaging content (videos, photos, reels) for social platforms, especially TikTok and Instagram
• Film and edit short-form videos using mobile tools like CapCut or similar apps
• Take and edit high-quality food and lifestyle photos for social media, website, and promotions
• Maintain a consistent brand voice and aesthetic across all content

Community Engagement

• Monitor and engage with followers, respond to DMs and comments, and manage online interactions
• Identify and collaborate with local food influencers and creators to expand reach

Campaign Management

• Plan and execute digital campaigns to promote new menu launches, seasonal promos, and brand initiatives
• Track performance and adjust strategies based on analytics and audience feedback

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and other social media insights to track performance
• Prepare monthly reports and translate findings into actionable improvements

E-commerce Platform Support

• Manage listings, updates, and online promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
• Ensure menu accuracy, pricing, and promotional updates are up to date

General Marketing Support

• Assist with photoshoots, marketing events, and branding activities
• Support ad hoc marketing tasks as needed

Requirements

Education

• Diploma or Degree in Marketing, Communications, Media, or a related field (e.g. from a Singapore Polytechnic or local university)

Experience

• 1-3 years of relevant experience in digital marketing, content creation, or social media management (F&B experience is a plus)

Skills Required:

• Strong photo and video editing skills using tools like CapCut, Canva, Adobe Lightroom, or Photoshop
• Experience with TikTok, Instagram, and other social media platforms
• Familiar with Google Analytics, Meta Insights, and basic performance reporting
• Creative thinker with good visual sense and attention to detail
• Ability to multitask and work independently in a fast-paced environment