- Develop and deliver marketing strategy and corresponding KPI metrics annually which are aligned with key sales objectives
- Create and deliver omni-channel marketing campaigns that will extend reach in end markets, increase lead generation and improve brand awareness
- Budget management of key marketing initiatives for the business unit
- Ensure messaging is in line with customers expectations
- Monitor and reports against campaign progress
- Collaborate with experts to produce content (articles, thought leadership, case studies, videos, brochures etc) to increase customer engagement across all channels, especially digital
- Maintain and develop website with added value content to maximize lead generation
- Drive traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc.
- Develop ABM campaigns to develop opportunities within strategic key clients
- Virtual and live marketing events
Requirements:
- Min Degree in Marketing/Communications
- Min 5 years of experience in marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
- Excellent written and verbal communication skills
- Problem solving, proactive attitude to thrive in an evolving marketing team
Interested & qualified applicants, please forward your latest CV to
