Digital marketing manager

The Digital Marketing role is responsible for planning, executing, and optimising digital marketing strategies to enhance brand visibility, customer engagement, and business growth. The role involves managing multi-channel digital campaigns, analysing marketing performance using data-driven insights, and collaborating with internal teams and external partners to ensure effective execution.

The position requires strong technical competencies in digital marketing platforms, analytics tools, content management systems, and online advertising, making it suitable for a mid-career professional seeking to deepen digital marketing expertise.

Specific Responsibilities
Develop and execute integrated digital marketing strategies across multiple channels including website, social media, search engines, email marketing, and online advertising.

Plan, manage, and optimise digital campaigns to increase brand awareness, lead generation, and customer engagement.

Create, manage, and schedule digital content such as social media posts, EDMs, landing pages, and marketing visuals.

Analyse digital marketing performance using analytics tools and prepare reports on key performance indicators (KPIs).

Conduct market research and competitor analysis to identify trends, opportunities, and audience behaviour

Collaborate with internal teams and external vendors to ensure brand consistency and campaign effectiveness.

Manage digital marketing budgets and ensure cost-effective campaign execution.

Support website management including basic SEO optimisation, content updates, and user experience improvements.