Digital Marketing Manager

Develop and execute integrated digital marketing strategies across Singapore, Malaysia,and Indonesia

Oversee both Digital and Offline marketing budgets, ensuring effective allocation and optimization of marketing spend across all channels and markets

Manage relationships with external marketing agencies, media partners, and vendors,including briefing, performance monitoring, and cost efficiency evaluation

Lead performance marketing initiatives across digital channels including paid media,search, social media, and content marketing

Develop and manage localized marketing content strategies, including localized language campaigns and market-specific messaging

Design and optimize customer acquisition funnels and multi-channel growth strategies across key markets the Group operates in

Develop and implement a scalable Digital Marketing Ecosystem to support the Group's portfolio of brands across multiple products and/or business units

Establish marketing analytics frameworks to track campaign performance, customer acquisition metrics, and return on marketing investment (ROMI)

Coordinate with internal stakeholders across Singapore, Malaysia, and Indonesia to ensure alignment of brand strategy and execution

Identify opportunities to improve marketing effectiveness, digital tools, and operational efficiency across the Group's marketing activities

Thisrole has regional responsibility across Southeast Asia and requires both strategic oversight and hands-on execution across multi-market marketing operations.