DIGITAL MARKETING MANAGER

Responsibilities

. Create and manage digital marketing campaigns for bakery products (cakes, pastries, bread, snacks, festive items, etc.)

. Handle social media pages (Instagram, Facebook, Google, WhatsApp promotions)

. Plan and design posts, reels, stories, and product photos/videos with the creative team

. Increase online visibility, followers, engagement, and brand awareness

. Run paid ads (Google Ads, Facebook/Instagram Ads) to increase sales and enquiries

. Manage online reviews, customer feedback, and respond professionally

. Coordinate with the sales and production team for promotions and product launches

. Develop marketing strategies for festivals, new products, and monthly offers

. Monitor analytics, insights, and campaign performance to improve results

. Update the website, online menus, and product categories regularly

. Work with delivery platforms (Swiggy, Zomato, Dunzo, etc.) where applicable

. Maintain a content calendar and plan weekly/monthly marketing activities

. Collaborate with influencers or local partners for brand promotions

Requirements

. Minimum 2years of experience in digital marketing (F&B/Bakery/FMCG experience preferred)

. Strong knowledge of social media marketing, content creation, and digital ads

. Ability to create engaging content suitable for bakery brands

. Good understanding of SEO, Google Analytics, Meta Ads Manager, and website management

. Creative mindset with strong knowledge of current marketing trends

. Basic design skills (Canva, Photoshop, or any graphic tool)

. Strong communication and coordination skills

. Ability to manage multiple campaigns and meet deadlines

. Self-motivated, organized, and results-oriented

. Ability to work with sales, production, and design teams smoothly