- mance Tracking: Analyzing key metrics to assess ROI and KPIs for all digital marketing activities.
- Content & Social Media: Managing content calendars, SEO/SEM strategies, and social media engagement to drive traffic.
- Stakeholder Management: Coordinating with agencies, sales, and internal teams to align on marketing goals.
- Budgeting: Managing digital marketing budgets to ensure cost efficiency and maximum ROI.
Common Qualifications & Skills
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 4 years
- echnical Proficiencies: Familiarity with Google Analytics, CRM tools (Salesforce, Marketo), and paid media platforms.
Core Competencies: Strong analytical skills, creative thinking, and excellent project management skills.
- Common Tools Used
- Analytics: Google Analytics
- Social/Scheduling: Hootsuite, LinkedIn
- Automation/CRM: Salesforce Marketing Cloud, Marketo
E-commerce/Social Shops: TikTok Shop, Shopee, Lazada
- Career Progression
