Digital Marketing & LinkedIn Specialist

Key Responsibilities

. Develop and execute LinkedIn marketing strategies for higher education and training clients.

. Create and manage LinkedIn Ads campaigns - including Sponsored Content, Message Ads, and Lead Gen Forms.

. Manage and update the company website with SEO-optimized content and analytics tracking.

. Write, edit, and proofread exceptional English content - from posts to long-form articles.

. Plan and maintain content calendars for LinkedIn and other digital platforms.

. Track campaign performance, prepare reports, and recommend improvements.

Collaborate with cross-border teams to align branding and messaging.

Requirements

. 2-3 years of experience in digital marketing or social media management.

. Proven expertise in LinkedIn Ads, B2B campaigns, and education marketing.

. Outstanding English writing and communication skills - creative, accurate, and professional.

. Strong understanding of SEO, Google Analytics, and content performance metrics.

. Familiar with WordPress or similar CMS.

. Mandarin proficiency is a bonus for regional collaboration.

Self-motivated, detail-oriented, and able to work independently.