Digital Marketing Intern (Projects), Travel Retail

Company Description

THE CONTEXT _________

Since 1947, the men and women of Parfums Christian Dior have embodied the founding couturier-perfumer's unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

Job Description

YOUR MISSION _________

Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).

Facilitate the development of TR digital projects

Research and report on best practices, trends and activities within Travel Retail Wechat eco-system

Support in user testing of digital project

Assist in content calendar preparation for Wechat and content translation work from English to Chinese, ensuring that translated content adheres to brand's tone of voice

Adapt digital assets (banners, visuals, landing pages) to formats needed for digital projects and ensure proper execution

Execute, monitor and measure the success of Dior's digital media campaigns to continuously optimize

Manage media content preparation in Chinese, and execution with media agency

Monitor the campaign performance, track KPIs and prepare post-campaign reports with key learnings for continual optimization

Report on best practices, trends and activities within digital in travel retail

Digital Operation Support

Manage purchase orders, invoices and administrative duties

Qualifications

WHO YOU ARE _________

Able to commit at least 6 months (Jan 26 to Jun 26)

University student or fresh graduate who wish to get in-depth knowledge in digital marketing with the exposure of a leading luxury beauty Brand the House of Dior

Competent in Microsoft PowerPoint and Excel, Adobe Photoshop a plus

Excellent fluency in English is required. Proficiency in Chinese is preferred, as the role involves regular communication with regional stakeholders and handling documents in Chinese, including reviewing, copywriting, and translating.

Previous experience in project management, Wechat ecosystem or digital paid media is an advantage

Understanding of best practices across social platforms: WeChat, Instagram, Facebook and more

You have the creative mindset and the luxury/business acumen

You are a highly motivated and fast learner, who pays strong attention to details

You enjoy teamwork and have positive attitude with good project management skills

You are digitally savvy, organized, open-minded, agile, energetic, desire to work in a multi-cultural environment

WHAT CAN WE OFFER _________

A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.

Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

So, How Far Will You Take Dior