We are seeking a creative, proactive, and results-driven Digital Marketing Executive to elevate our online presence and strengthen audience engagement. You will play a key role in planning and executing digital marketing initiatives that enhance brand visibility, support business growth, and expand our reach across multiple digital platforms.
Key Responsibilities
Digital Strategy & Campaign Execution
- Develop and execute digital marketing strategies aligned with company goals.
- Conduct audience analysis, perform market research, and define KPIs to guide effective campaign planning and optimization.
Social Media Management
- Manage and grow the company's social media presence across LinkedIn, Facebook, and Instagram.
- Plan, create, and schedule engaging content oversee community interactions and monitor performance metrics.
- Explore and potentially launch a TikTok presence to reach wider audiences.
Content Creation
- Create visually engaging graphics, videos, and multimedia assets for social media, email marketing, advertisements, and digital campaigns.
- Work closely with the in-house graphic designer to produce additional visuals when needed.
- Develop high-quality content for reels, newsletters, and promotional materials that support brand storytelling and audience engagement.
Market & Industry Research
- Stay informed about trends within the tech and training sectors.
- Monitor competitor activities and emerging technologies to identify opportunities for innovation and strategic growth.
Business Development Support
- Collaborate closely with Business Development Managers on marketing-driven initiatives, including events, EDMs, and training newsletters.
Qualifications
- Diploma or Degree in Marketing, Communications, Business, or a related field.
- 1-3 years of experience in digital marketing or a similar role.
- Strong understanding of content creation, digital advertising platforms (Google, Meta, TikTok), and analytics tools.
- Proficiency in basic graphic design and video editing using Canva, CapCut, and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong communication skills, creativity, and attention to detail.
- Ability to work independently, meet deadlines, and adapt quickly in a fast-paced environment.
Job Types: Full-time, Permanent
Benefits:
Work Location: In person
