Digital Marketing Executive

The Branding Co. is a startup with one clear goal in mind: to make everyone's lives easier when it comes to creating and publishing quality content.

By helping everyone, from solopreneurs upwards, market themselves and build meaningful connections, we are a strong believer in helping others to be the best that they can be.

We enjoy working as a team and looking to expand our tribe. We are looking for someone who is excited about content marketing and at the same time has a thirst for learning. If that sounds like you, then keep reading!

At The Branding Co., we are passionate about helping individuals grow. We want to help you reach your full potential and achieve your career goals. If you are looking to challenge yourself by growing beyond your comfort zone, you may be a good fit for us.

This is a full-time role for a Marketing Executive based in Singapore. The Marketing Executive will be responsible for creating and driving marketing strategies, conducting market research, developing marketing plans, and supporting sales initiatives. The role involves fostering effective communication with stakeholders and external partners, while ensuring alignment with broader organizational goals. This position requires a mix of strategic planning, analytical skills, and creativity.

Responsibilities

Social Media Management

• Schedule and publish ready-made content across LinkedIn, Instagram, and TikTok
• Manage daily outreach and respond to inbound messages across platforms
• Engage with leads through DMs and comments in a timely manner

Lead Management and Nurturing

• Capture and route all incoming leads into the email nurturing system
• Manage email sequences and newsletters

Video Production Coordination

• Coordinate with team for video production
• Coordinate with external editor to edit short form videos
• Optimise videos for engagement and platform algorithms

Campaign and Event Coordination

• Support digital campaigns to drive sign ups for webinars and events
• Coordinate with team to track attendance and improve conversion rates

Paid Advertising

• Set up and manage adhoc Facebook advertising campaigns
• Monitor performance and optimise based on results
• Work with team to align ads with overall marketing strategy

Requirements

• Strong Communication and interpersonal skills to collaborate with team members and stakeholders
• Experience in Marketing initiatives, including content development, campaign execution, and performance monitoring
• Basic sales skills to support business development and build client relationships
• Results-driven mindset with the ability to prioritize and manage multiple projects efficiently
• Relevance experience or knowledge of the financial services industry is a plus
• Min. Diploma in Marketing, Business Administration, Communication, or a related field