A Digital Marketing Executive
plans, executes, and monitors online marketing campaigns to drive brand awareness, engagement, and sales
. Key responsibilities include managing social media, SEO/SEM, email campaigns, and analyzing website traffic using tools like Google Analytics to optimize performance. They require strong analytical, creative, and communication skills.
Workable
+3
Key Responsibilities
- Campaign Execution: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and social media, to enhance brand presence.
- Analytics & Reporting: Measure performance (KPIs) of digital efforts using tools like Google Analytics to evaluate ROI and provide actionable insights.
- Content Creation: Develop and curate engaging content for social media and website platforms.
- Market Research: Monitor industry trends, competitor activity, and consumer needs to adjust strategies.
- Website Optimization: Manage website updates and support conversion rate optimization (CRO) initiatives.
- Campaign Management: Coordinate with designers and external vendors to ensure timely delivery of marketing materials. Workable +8
Required Skills & Qualifications
- Technical Knowledge: Proficiency in Google Analytics, Google Ads (SEM), SEO tools, and Content Management Systems (CMS).
- Content Skills: Strong copywriting and creative content creation abilities.
- Analytical Skills: Ability to analyze data and translate it into actionable marketing strategies.
