Video Content & Social Media Executive
Key Responsibilities
- Video Content Production - Plan, conceptualise, script, shoot, and edit engaging branding and social media videos for TikTok, Meta (Facebook & Instagram), Xiaohongshu (XHS), and other relevant platforms.
- Develop video concepts, storyboards, scripts, hooks, captions, and calls-to-action that align with the company's branding and marketing objectives
- Coordinate and manage video shooting arrangements, including scheduling, locations, talents, trainers, learners, equipment, props, and other production requirements.
- Social Media Management - Develop and maintain a social media content calendar to ensure consistent and timely posting across TikTok, Instagram, Facebook, XHS, and other relevant channels.
- Maintain a consistent brand identity, visual direction, tone of voice, and messaging across all social media channels
- Identify trending topics, video formats, sounds, hooks, and content styles that can be adapted to increase reach, engagement, followers, and leads.
- Work closely with the marketing, sales, academic, and trainer teams to obtain content and develop marketing materials that support courses, workshops, events, and branding campaigns.
- Support digital marketing and paid advertising campaigns by producing suitable creative assets, particularly video advertisements and social media content.
- Analyse content performance and continuously improve video concepts, formats, hooks, and posting strategies based on results
- Perform other content, social media, and marketing-related duties as assigned by management.
Primary Focus of the Role
The primary responsibility of this position is hands-on video content creation and social media execution. The role will have a strong focus on producing consistent branding videos, TikTok/Reels/XHS short-form videos, testimonial videos, course promotional content, and social media posts to strengthen brand awareness, grow social media presence, and generate leads.
