About Shape Optics
Shape Optics Technologies Pte Ltd is a Singapore-based leader in cutting-edge optical technologies, delivering high-performance optical components and custom-engineered solutions to a global clientele in the photonics and imaging sectors.
As we continue to grow our international footprint, we are looking for a Digital Marketing Executive / Creative Digital Designer (Website & social media) to lead our digital marketing strategy, amplify our brand presence online, and drive qualified traffic and leads through SEO, content marketing, and website optimization.
What You'll Do
- Develop and implement strategic SEO initiatives to improve search engine visibility and increase organic traffic.
- Conduct keyword research and apply findings to drive high-value content creation.
- Optimize website content-product pages, blog posts, and landing pages-for both search performance and user experience.
- Lead technical and content-driven SEO efforts, including link-building, internal structure improvements, and metadata optimization.
- Oversee the performance and content updates of our WordPress-based website, ensuring technical soundness and aesthetic coherence.
- Design and update web pages using tools like Elementor.
- Utilize analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush) to monitor site performance and uncover growth opportunities.
- Stay current with changes to algorithms across platforms like Google and Baidu, and adjust strategy as needed.
- Generate monthly performance reports with insights and recommendations for ongoing improvements.
- Collaborate with internal teams and stakeholders to support business objectives through digital campaigns.
- Contribute ideas and execute content marketing strategies aligned with our branding goals.
- Support other digital initiatives as required to ensure a cohesive online presence.
What You Bring
- Bachelor's degree in Marketing, Computer Science, Digital Communications, or a related field.
- 1-3 years of proven experience in SEO or digital marketing roles, ideally in a B2B or technology-driven environment.
- Strong knowledge of SEO tools and platforms (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
- Hands-on experience with WordPress and page builders like Elementor and/or Oxygen.
- Familiarity with basic front-end technologies (HTML, CSS, JavaScript) for site optimization.
- Strong written and verbal communication skills, with the ability to collaborate cross-functionally.
- Proactive, self-motivated, and results-oriented mindset.
- Fluency in Mandarin is highly preferred due to communication with Mandarin-speaking clients.
Bonus Points
- Certifications in Google Analytics, Google Ads, or related platforms.
- Previous experience working remotely in digital marketing roles.
- Background in marketing for optical, photonics, or high-tech industries.
Why Join Shape Optics
- Work remotely with flexible hours-designed for professionals who value autonomy.
- Be part of a growing high-tech company with global reach.
- Collaborate with passionate experts at the intersection of optics and innovation.
- Make a measurable impact through strategic digital initiatives.
