Position Overview
The Digital Marketing Executive / Senior Executive is responsible for supporting and executing digital marketing campaigns to increase brand awareness, patient engagement, lead generation, and appointment bookings for the clinic and cancer treatment services. The role requires knowledge of healthcare marketing regulations, patient communication, and digital performance marketing.
Key Responsibilities
- Execute digital marketing campaigns across website, SEO, SEM, social media, email, and paid advertising
- Support patient acquisition campaigns to increase consultations and treatment inquiries
- Create healthcare-related content including educational articles, videos, doctor profiles, and patient awareness campaigns
- Manage social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube
- Monitor and optimize Google Ads, Meta Ads, and campaign performance
- Track KPIs such as lead generation, conversion rate, ROI, website traffic, and patient engagement
- Work closely with doctors, medical teams, designers, and agencies to ensure accurate and compliant healthcare messaging
- Support CRM and email marketing campaigns for patient retention and follow-up
- Ensure marketing activities comply with healthcare advertising regulations and patient privacy requirements
- Conduct market research and competitor analysis to identify growth opportunities
- Assist with website updates, SEO optimization, and online reputation management
- Prepare monthly marketing reports and campaign performance updates
Qualifications
- Bachelor's Degree in Sales, Marketing, Business Administration, Healthcare Management, or a related field.
- Minimum 2-5 years of experience in digital marketing, healthcare marketing, or business development within the healthcare industry.
- Hands-on experience with digital marketing tools including SEO, Google Analytics, Google Ads, Meta Ads, and CRM systems.
- Good communication, coordination, and project management skills
- Knowledge of healthcare compliance and medical advertising guidelines is an advantage
- Self-motivated, proactive, and able to work independently.
KPIs
- Patient lead volume
- Appointment conversion rate
- Cost per lead (CPL)
- Website traffic growth
- SEO ranking improvements
- Social media engagement
- ROI on digital campaigns
