Digital Marketing Executive (SaaS) - LCYL

Digital Marketing Executive (SaaS)

5 days, 10am-6pm (Hybrid work arrangement, 3 days WFH)

Salary: $4000-$4500

Location: Eunos Ave 3, 409839

Job responsibilities:

• Plan and execute paid acquisition campaigns across Meta, Google, and other channels to drive free trial signups and paid subscriptions
• Continuously test and scale ad campaigns - running creative variations across audiences, formats, placements, and messaging to identify what works
• Conceptualise thumb-stopping static and video ad creatives, and produce clear briefs for designers and video editors to bring them to life
• Track, optimise and report on campaign performance to improve acquisition costs, trial-to-paid conversion rate, and ROAS, with a focus on sustainable growth
• Identify and build audience segments based on user personas, platform data, and market research to sharpen messaging and improve campaign performance
• Stay ahead of paid marketing trends and product developments, especially in the SaaS and fintech space

Requirements:

• Diploma or Degree holder
• Minimum 2 years of experience in performance marketing or paid acquisition
• Hands-on experience running paid campaigns on Meta and Google
• Experience in SaaS or fintech marketing
• (Strong plus) Experience marketing to US audiences
• (Preferred) Interest in financial markets, investing, or trading

Cheong Yeat Long | R25145358

The Supreme HR Advisory Pte Ltd | EA 14C7279