DIGITAL MARKETING EXECUTIVE

RoleOverview

We areseeking a results-driven Digital Marketing Executive to plan, execute, andoptimize digital marketing campaigns that drive brand awareness, leadgeneration, customer acquisition, and engagement across multiple digitalchannels.

The idealcandidate is data-driven, creative, and passionate about staying up to datewith the latest digital marketing trends and technologies.

KeyResponsibilities

DigitalCampaign Management

. Plan,execute, and optimize digital marketing campaigns across paid, owned, andearned channels.

. Managedigital advertising campaigns on platforms such as Meta, Google Ads, TikTok,and other relevant channels.

. Monitorcampaign performance and implement optimization strategies to improve ROI andachieve marketing objectives.

. Managecampaign budgets and ensure efficient allocation of resources.

Content& Social Media Marketing

. Develop andschedule content for social media platforms, websites, email marketing, anddigital campaigns.

. Collaboratewith designers and content creators to produce engaging and brand-alignedmarketing assets.

. Managesocial media communities, respond to enquiries, and monitor online engagement.

. Identifyopportunities to leverage trends and relevant conversations to increase brandvisibility.

Website& SEO Management

. Maintain andupdate website content to ensure accuracy and relevance.

. ImplementSEO best practices to improve organic search visibility and website traffic.

. Monitorwebsite performance and user experience, recommending improvements wherenecessary.

. Coordinatewith internal and external stakeholders on website enhancement projects.

Analytics& Reporting

. Monitor,analyze, and report on digital marketing performance using tools such as GoogleAnalytics, Meta Business Suite, and CRM platforms.

. Provideregular insights and recommendations to improve campaign effectiveness.

. Track keymarketing KPIs including traffic, engagement, lead generation, conversionrates, and customer acquisition costs.

. Preparemonthly performance reports and presentations for stakeholders.

Requirements

Qualifications

. Diploma orDegree in Marketing, Business, Communications, Digital Marketing, or a relatedfield.

. 1-3 years ofexperience in digital marketing, social media, or performance marketing.

Skills &Competencies

. Hands-onexperience with digital advertising platforms (Meta Ads, Google Ads, TikTokAds).

. Certificationsin Google Ads, Google Analytics, Meta Blueprint, or related digital marketingdisciplines will be advantageous

. Familiaritywith Google Analytics, Google Tag Manager, and reporting dashboards.

. Experiencewith website CMS platforms such as WordPress.

. Basic HTMLknowledge

. Basicunderstanding of CRM and marketing automation platforms.

. Stronganalytical skills with the ability to interpret data and generate actionableinsights.

. Excellentwritten and verbal communication skills.

. Strongproject management and organizational abilities.

. Ability towork independently and manage multiple projects simultaneously.