Digital Marketing Executive (Photography, Videography & CRM/CDP Skills)

Job Overview:
We are looking for a skilled and independent Digital Marketing professional with hands-on experience in photography, videography, graphic design, and customer data management. The ideal candidate will create, edit, and optimize visually compelling content while leveraging CRM, CDP, and digital advertising platforms to improve targeting, personalization, and campaign performance-all with minimal supervision.

Key Responsibilities:

• Conceptualize, create, and edit high-quality photos and videos for social media, website, and marketing campaigns.

• Design graphics, animations, and other visual assets for digital platforms.

• Develop and schedule engaging social media content to drive audience engagement.

• Plan, execute, and optimize paid campaigns across platforms like Meta (Facebook & Instagram), Google Ads, TikTok, XHS, and other relevant channels.

• Utilize CRM and CDP tools to segment audiences, personalize campaigns, and enhance ad performance.

• Track, analyze, and report on content and campaign performance, making data-driven recommendations for improvement.

• Work independently, manage multiple tasks efficiently, and maintain discipline to meet deadlines.

• Stay updated on digital marketing trends, social media best practices, and design tools.

Requirements:

• Proven experience in digital marketing, social media content creation, and graphic design.

• Proficiency in photography, videography, and video editing software (LightRoom or similar).

• Strong graphic design skills using tools like Adobe Photoshop, Illustrator, or Canva.

• Hands-on experience with CRM and CDP platforms for audience segmentation, personalization, and ad optimization.

• Experience managing campaigns and ads on platforms including Meta, Google, TikTok, XHS, and other emerging channels.

• Ability to work independently, take initiative, and maintain discipline in a fast-paced environment.

• Strong creativity, attention to detail, and organizational skills.

• Excellent communication and teamwork abilities.

Preferred:

• Experience with motion graphics and animation.

• Basic understanding of SEO and digital advertising strategy.

• Portfolio showcasing photography, videography, and social media content creation.