Digital Marketing Executive

DIGITAL MARKETING EXECUTIVE

Full-Time | Singapore | Multi-Brand Aesthetic Group

About the Role

We are seeking a strategic and content-savvy Digital Marketing Executive to join our expanding team. This role will span across multiple aesthetic brands, focusing on content creation, WhatsApp API marketing, influencer campaigns, and corporate tie-ups to promote our treatments, vouchers, and services.

The ideal candidate is both creative and execution-oriented, with the ability to manage multiple content streams, grow brand presence across digital platforms, and actively develop external collaborations.

Key Responsibilities

Brand & Content Strategy

• Manage content calendars across several aesthetic brands, ensuring consistent messaging and campaign alignment.

• Create compelling, high-conversion content for websites, emailers, landing pages, blog articles, and social platforms.

• Develop persuasive copy for sales promotions, treatment education, influencer content, and WhatsApp campaigns.

WhatsApp API & CRM Marketing

• Plan and execute automated WhatsApp API campaigns to drive re-engagement, lead conversion, and client retention.

• Segment customer groups and customise WhatsApp message flows according to treatment interests and behaviour.

• Track open rates, responses, and campaign performance for continuous refinement.

Influencer Engagement & UGC

• Source and manage influencers, KOLs, and micro-creators across relevant platforms (Instagram, TikTok, Xiaohongshu, YouTube).

• Coordinate bookings, briefings, and content approval workflows for UGC and paid campaigns.

• Collaborate with the video team to develop storyboards and visual content involving influencer testimonials and treatment walkthroughs.

Corporate Outreach & Partnerships

• Identify and pitch corporate partners (e.g., HR teams, wellness providers, lifestyle brands) for tie-ups and B2B voucher sales.

• Secure brand collaborations and co-marketing opportunities that drive brand visibility and new customer acquisition.

• Develop customised outreach decks, proposals, and post-campaign reports to maintain strong external partnerships.

Social Media Management

• Oversee day-to-day posting, engagement, and analytics across all social channels (Instagram, Facebook, TikTok, Xiaohongshu, LinkedIn, YouTube).

• Create and schedule multimedia content aligned with campaign goals and seasonal promos.

• Monitor comments, DMs, mentions, and hashtags to ensure community management and reputation upkeep.

YouTube Channel Growth

• Create a content calendar for YouTube that includes treatment education, client testimonials, and behind-the-scenes content.

• Optimise video titles, descriptions, tags, and thumbnails to increase discoverability.

• Monitor performance and engagement metrics to refine future video strategy.

Ad Hoc Marketing & Execution

• Assist with in-house events, client appreciation campaigns, new launch activations, and seasonal promos.

• Liaise with external vendors for printing, logistics, and gifting.

• Produce internal communications materials, EDMs, and retail collaterals when needed.

Analytics & Optimisation

• Track campaign performance across all platforms using analytics tools.

• Provide monthly reporting on content engagement, influencer ROI, WhatsApp campaign outcomes, and corporate partnership progress.

• Suggest content tweaks or channel strategies based on performance data.

Requirements

• Diploma or Degree in Marketing, Communications, or related field.

• 1-2 years of experience in digital or content marketing, preferably in beauty, aesthetics, wellness, or lifestyle sectors.

• Excellent copywriting skills, both in English and Chinese.

• Strong understanding of WhatsApp marketing, social platform management, and UGC trends.

• Familiarity with Chinese platforms like Xiaohongshu and WeChat is a must.

• Proactive, independent, and able to manage several campaigns and timelines simultaneously.

• Bonus: experience in corporate partnerships, outreach, or voucher campaigns.

Why Join Us

• Work across exciting beauty and aesthetics brands with a strong digital presence.

• Lead marketing campaigns that directly impact business growth and sales.

• Be part of a collaborative, fast-paced team that values innovation and creativity.

• Strong internal resources to support execution - including in-house videographers, designers, and post-production teams.