Digital Marketing Executive

Digital Marketing & Website Management

• Manage and update the company website, ensuring content is accurate, relevant, and optimized for user experience.
• Plan and execute digital marketing campaigns across various channels.
• Monitor website performance and digital campaign metrics.
• Ensure all online content complies with healthcare marketing guidelines and regulations.

Social Media Management

• Plan, create, and schedule content across social media platforms (e.g., LinkedIn, Facebook, and Instagram).
• Monitor social medical engagement and respond to comments or messages where appropriate.
• Track social media analytics and provide performance reports.
• Develop strategies to grow audience engagement and brand visibility.

Design & Visual Content

• Design marketing materials such as social media graphics, posters, brochures, and digital banners.
• Ensure visual branding is consistent across all marketing channels.
• Work with internal teams to create visuals for campaigns and announcements.

Content Creation

• Create engaging content including articles, captions, newsletters, and promotional materials.
• Support the development of healthcare-related educational content for patients and the public.
• Collaborate with health professionals to ensure content accuracy.

Event Marketing Support

• Assist in the promotion of healthcare events, workshops, and campaigns.
• Design event marketing materials and digital invitations.
• Provide marketing support before, during, and after events.
• Coordinate social media coverage for events.

Requirements

• Diploma or Degree in Marketing, Communications, Digital Media, or a related field.
• Prior experience in digital marketing or content creation (health care experience is a plus).
• Proficiency in design tools such as Canva, Adobe Create Suite, or similar.
• Experience managing websites and social media platforms.
• Strong writing, communication, and creative skills.
• Ability to manage multiple projects and meet deadlines.