Job Scope
- Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.
- Create content to boost online brand awareness and help drive engagement, traffic and leads.
- Manage social media's back end - Meta Business Suite
- Maintain and keep website pages and social platforms updated with the latest promotions/information.
- Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth
- Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website assess against goals (KPI and ROI)
- Produce engaging and creative social media content to increase social media presence
- Set up conversion and event tracking on the website and across various digital platforms
- Monitor marketing channels and marketing metrics to develop marketing reports
- Compile digital marketing analytics reports and develop optimization plans
- Manage and maintain Shopee and Lazada page etc for sales of in-house products
- Copywriting for all social media marketing campaigns and website information.
- Create/join marketing campaigns for leads generation and sales growth.
- Analyze marketing campaigns effectiveness and deliverables.
Requirements
- Must possess minimally a diploma in related field
- Prefer to have at least 1 year of experience in the related field
Key Skills
- PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms
- Good knowledge of various social media platforms, best practices, and website analytics
- Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing
- Analytical and able to work independently
- Excellent time-management skills
- Knowledge of Adobe products would be an added advantage
- Knowledge in Beauty & Wellness would be an added advantage
职位描述
负责策划并执行线上及线下市场推广活动,以提升客户参与度及促进潜在客户转化。协调活动执行流程及相关后勤安排,并运用设计工具及社交媒体平台支援市场营销活动,提升品牌知名度与市场影响力。
- 策划并执行线下市场推广活动,包括.演(Roadshows)、企业健康活动(Corporate Wellness Events)及宣传展位(Promotional Booths)。
- 协调活动执行流程,包括现场布置、人员安排,以及与内部部门(如营运部、客服部及治疗师团队)沟通协调,确保活动顺利进行。
- 通过上门拜访、街头推广及潜在客户开发等方式,主动联系潜在客户及企业客户,拓展业务机会。
- 跟进通过外展活动及市场推广活动获取的潜在客户,促进客户转化及提升客户参与度。
- 协助数码营销工作,包括管理社交媒体内容更新、执行简单的线上营销活动,以及追踪互动成效。
- 使用 Canva 或其他设计工具制作及编辑简单的市场宣传材料、海报及数码内容。
- 协助市场营销团队完成其他临时安排的市场推广及行政工作。
任职要求
- 至少持有相关领域的大专文凭(Diploma)或同等学历。
- 具备至少 1 年相关工作经验者优先考虑。
关键技能
熟悉 PPC(按点击付费)广告、SEO/SEM(搜索引擎优化/搜索引擎营销)、Shopify、Shopee、Lazada、Qoo10 等电商平台,并全面了解各大社交媒体平台的运作。
- 熟悉各类社交媒体平台的运营方式、最佳实践及网站数据分析(WebsiteAnalytics)。
- 具备优秀的数据分析能力,并掌握最新的数码营销趋势及技术。
- 具备分析能力,能够独立完成工作。
- 拥有良好的时间管理能力。
- 熟悉 Adobe 系列设计软件(如 Photoshop、Illustrator 等)者优先。
- 具备美容与健康(Beauty& Wellness)行业相关知识者优先。
