Digital Marketing Executive

Key Responsibilities

• Conceptualise, produce, and edit engaging video content for marketing campaigns, social media, and institutional branding
• Lead end-to-end video production: ideation, filming, editing, and post-production, able to do short turn-around editing
• Plan and execute large-scale video projects such as graduation videos, year-end highlights, and corporate brand videos
• Manage full production workflows for major projects, including pre-production planning, scripting, scheduling, and coordination with stakeholders
• Capture student life, campus activities, and events through compelling visual storytelling
• Work closely with students, faculty, and internal stakeholders to develop authentic and engaging content
• Manage and grow social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) with a strong focus on video-first content
• Stay up to date with content trends (especially short-form videos) and translate them into creative outputs
• Collaborate with marketing and admissions teams to support student recruitment campaigns, open houses, and events
• Assist in basic design and content adaptation for digital platforms
• Ensure all content aligns with brand guidelines and regulatory requirements
• Any other ad hoc duties

Requirements

• Diploma or Degree in Media, Communications, Film, Marketing, or a related field

• 2-4 years of relevant experience in video production, content creation, or digital media
• Strong portfolio showcasing video editing and content creation work
• Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar
• Hands-on experience in photography and videography, including camera handling, lighting, and audio setup
• Strong understanding of social media trends, especially TikTok, Reels, and YouTube Shorts
• Comfortable working with students and appearing on-site for shoots and event coverage
• Ability to collaborate effectively with internal stakeholders and external partners
• Fluent in both English and Mandarin (spoken and written) to engage diverse audiences
• Creative, proactive, and able to manage multiple projects in a fast-paced environment