Digital Marketing Executive

About the role

We are looking for a creative and data-driven Digital Marketing Executive to take ownership of content, campaigns, and digital growth across our brands. As part of our marketing team, you will enjoy a flat hierarchy where your ideas are valued, your voice is heard, and your work directly impacts thousands of customers every day.

Key responsibilities

• Ideate, shoot, and produce engaging short-form video and visual content tailored for Instagram, TikTok, and Facebook

• Plan and execute multi-brand marketing campaigns, seasonal promotions, and brand launches

• Set up, monitor, and optimize paid social ads across Meta, TikTok, and Google Ads

• Implement foundational SEO tactics to enhance website visibility and drive organic traffic on Google

• Utilize modern AI tools to accelerate content ideation, copywriting, and creative workflows

• Track key performance indicators (KPIs), analyze social media metrics, and refine strategies based on data

• Manage and grow the digital presence across three distinct bakery brands while keeping a pulse on the latest industry trends

About you

• Minimum Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business, or a related field

• Prior experience in content creation, social media management, or internship exposure in digital marketing is a plus

• Hands-on experience shooting and editing mobile-first videos (TikTok, Reels, Shorts)

• Strong familiarity with tools like Canva, CapCut, Meta Ads Manager, Google Analytics, or similar platforms

• Highly proactive, organized, and adaptable to learning new digital marketing tools and AI capabilities

• Exceptional written and verbal communication skills