Digital Marketing Executive - Ecommerce

Digital Advertising & Performance Marketing

• Manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital platforms.
• Optimize campaigns based on performance data and marketing objectives.
• Conduct A/B testing on creatives, copywriting, and landing pages to improve conversion rates.
• Track and analyze campaign performance using Google Analytics, Meta Business Suite, and marketplace analytics tools.

Social Media & Content Marketing

• Create and manage engaging content for social media platforms including Instagram, TikTok, Facebook and Youtube.
• Develop campaign calendars and execute product-focused marketing initiatives.
• Coordinate influencer and KOL partnerships to increase brand awareness and engagement.
• Support photography, videography, and short-form video content creation for marketing campaigns.

CRM & Retention Marketing

• Execute email marketing and CRM campaigns to improve customer retention and repeat purchases.
• Manage customer database segmentation and promotional outreach.
• Support loyalty programs, member campaigns, and customer engagement activities.

Adminstrative

• Work schedule: 5-day work week with Saturdays included on a rotation basis
• Working hours: 9am - 5pm
• Annual leave: 14 days per calendar year