Digital Marketing Executive ((Consumer Electronics)

Job Responsibilities

• Lead Asia's marcoms to coordinate and execute go-to-market strategies across all facets of digital marketing including but not limited to press releases, campaigns, owned, earned and paid platforms
• Support the day-to-day management of all Asia websites ensuring that we continue to deliver personalised experiences online
• Oversee and implement the social media content strategy to align with business objectives and brand messaging
• Work with incumbent agencies to create a content plan and publish engaging social media content that resonates with target audiences to drive engagement and conversions
• Manage relationships with social media influencers and Brand Creators to develop co-marketing campaigns that drive brand awareness and engagement.
• Use social media analytics to measure performance, making recommendations and implement changes to continue driving and improving ROI
• Continue to build an active and engaged community of brand loyalists across all social media channels as well as Nikon's own database
• Manage the collation and dissemination of assets to both internal and external stakeholders, maintaining information control and confidentiality
• Manage department product demo and samples inventory
• Assist in monitoring A&P expenses (monthly, quarterly and annually)
• Assist all teams on day-to-day operations, including local teams requests and activity support
• Support any other ad-hoc duties as assigned

Job Requirements

• Degree in Marketing or relevant Communications program
• 5 years of working experience in consumer industry and at least 2 years in an MNC environment
• Demonstrated experience managing different digital and social platform functions and operations
• Contribute and build an integrated communication framework between the various portfolios and cross-collaborative functions with other departments and local teams
• Excellent written and verbal communication skills in English
• Possess strong organisational skills and meticulous in quality of deliverables
• Mature, possess drive, initiative and good team spirit with intercultural understanding
• Proficiency in MS Office, Google Analytics 4 and Meta Business Suite.
• Ability to cope with tight deadlines while working in a fast-paced environment, and must be able to multi-task

Additional Information

Work Location: Taiseng

Only shortlisted candidate will be notified.

To apply, please visit to www.gmprecruit.com and search for Job Reference: 23046

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766