Manage marketing efforts for aesthetic clinics by conceptualizing, planning, and executing targeted campaigns to enhance brand visibility and patient engagement.
Oversee content creation and management across all clinic-owned social media platforms, including LinkedIn, TikTok, Instagram, and Facebook, as well as landing pages, SEO-focused articles, and POS materials.
Coordinate group-level marketing activities, collaborating with multiple agencies, vendors, influencers, and business partners to ensure alignment and consistency.
Plan and allocate budgets and timelines for marketing campaigns monitor performance and refresh content periodically across social media and websites.
Develop and launch optimized digital advertisements to drive brand awareness and business growth.
Track and evaluate the effectiveness of digital marketing efforts using web analytics tools and performance metrics.
Stay informed on current digital marketing trends and continuously refine strategies to ensure relevance and effectiveness.
Ad hoc duties and projects as assigned by the Reporting Officer.
