Digital Marketing Executive (B2B Omni-Channel - SPC Flooring)

Company Overview

Enoch Surfaces is a newly incorporated, agile business in Singapore specializing in the B2B supply of high-quality SPC flooring materials.

While we are a fresh and exciting entrant in the local Singapore market, we are backed by a strong foundation. Our parent manufacturing facility in China has been established since 2013, and we have successfully expanded our regional footprint with thriving business operations in Thailand and Malaysia. As part of our global expansion strategy, Singapore is our next major launchpad.

Built on robust manufacturing capabilities and zero bureaucracy, we move fast and price competitively. We are currently building our founding pioneer team in Singapore from scratch. If you are a hungry, self-driven marketing professional who wants to scale your career with an expanding regional player, we want you on board.

Job Summary

Drive brand awareness and inbound growth by managing an omni-channel B2B digital footprint for Singapore's flooring market. Independently strategize, produce high-quality professional video content, and run paid ad campaigns with the primary objective of capturing and feeding high-intent, warm leads to our sales team.

Responsibilities

• Formulate, launch, and optimize paid advertising campaigns (Meta Ads, Google Ads) with a strict focus on generating high-quality, warm B2B leads (contractors, architects, IDs).

• Oversee, configure, and manage the company's digital channels including Facebook, Instagram, TikTok, YouTube, and Red Book (小红书), understanding each platform's distinct algorithms.

• Concept, film, and edit professional video content tailored specifically to each platform's standard (e.g., short-form project showcases for TikTok/Red Book, longer technical reviews for YouTube).

• Develop and manage basic Google SEO (Search Engine Optimization) strategies to ensure our website ranks for high-intent B2B flooring and building material keywords.

• Allocate and manage the monthly digital marketing budget efficiently to maximize Return on Ad Spend (ROAS).

• Actively track, analyze, and report on web traffic, conversion funnels, and paid ad metrics using analytics tools to present performance findings to upper management.

• Perform ongoing research on market trends and B2B client demands to recommend creative marketing ideas and strategic adjustments.

Preferred competencies and qualifications

• Minimum 3 to 5 years of proven experience in digital marketing, social media management, and paid advertising.

• Prior experience marketing SPC flooring, building materials, construction, or interior design products is highly preferred.

• Strong familiarity with the backend operations, metrics tracking, and algorithms of Google (SEO), YouTube, Meta, TikTok, and Red Book (小红书).

• Hands-on proficiency in mobile/camera filming and video editing tools (e.g., CapCut, Premiere Pro).

• B2B Mindset with the ability to craft localized, trust-building copy suitable for both English-centric platforms and Mandarin-native platforms (like Red Book).

• Exceptionally autonomous and entrepreneurial a proactive problem-solver who can lay down workflows for unestablished channels with minimal supervision.

Other Information

Benefits

• Salary Range: $4,000 - $5,000

• Standard working hours, Monday to Friday

• Office based in the West area of Singapore

• Direct reporting lines with zero corporate bureaucracy

Why Join Us

• High autonomy and creative freedom to architect an entire omni-channel digital presence from scratch.

• Strong product backing with an established global supply chain and high-quality material offerings.

• Opportunity to grow a market footprint from the ground up as a foundational member of the Singapore pioneer team.