POP TOY SHOW (PTS) is looking for a hands-on Digital Marketing Executive (4 months Contract) to support our campaign ramp-up and event period. If you are a highly efficient content executor with the ability to adapt assets across multiple formats, confidently edit short-form video, and consistently manage daily posting and community engagement, we would love to hear from you.
Job Responsibilities
Content production & adaptation
- Adapt master key visuals and collaterals into platform-ready assets across multiple sizes and formats (Facebook/Instagram Feed/Story, TikTok, YouTube Shorts, Web banners, etc.)
- Support the creation, coordination, and adaptation of event collaterals whenever required
- Create and edit short-form videos (CapCut or equivalent)
- Ensure all assets adhere to brand guidelines, platform specs, and timelines Content management & publishing
- Develop, create (text, images, videos) and schedule daily content, including reactive posts tied to trends
- Maintain and execute a content calendar via Meta Business Suite
- Write engaging captions with strong CTAs (bilingual copy is a plus)
- Manage website content updates, ensuring timely uploads and maintenance as information becomes available. Perform routine audits to identify errors or broken pages and communicate findings to internal stakeholders
Community engagement & online reputation
- Monitor comments, messages and tags daily; respond promptly using approved tone-of voice and FAQs
- Escalate sensitive issues (complaints, misinformation, scams) to internal stakeholders when needed
- Support community building and maintain positive brand sentiment Campaign support & optimization
- Support the development and execution of social strategies aligned with campaign objectives
- Track KPIs (reach, engagement, video views, CTR, shares/saves, follower growth) and provide weekly performance snapshots
- Recommend improvements to content formats, cadence, captions, and creative variations based on insights
- Comfortable and effective in coordinating with external vendors, maintaining clear communication, professionalism and alignment with objectives.
Trend & platform insights
- Identify emerging trends, hashtags, and platform updates to keep content fresh and relevant
Post-campaign reporting
- Compile a post-campaign report summarizing performance vs objectives
- Share learnings on top-performing content pillars and channel-by-channel insights
- Recommend actionable improvements for future campaigns (organic + paid, where applicable)
Paid social support
- Assist in managing paid social campaigns (boosting, creative variants, basic targeting setup, and reporting)
Job Requirements
- 1–3 years of experience in social media and marketing (in-house or agency)
- Ability to read, speak, and understand Chinese is a plus because you will need to liaise with Chinese counterparty and POP MART HQ team
- Able to thrive in a fast-paced environment, manage extended hours leading up to the event, and respond quickly to last-minute changes
- Strong Canva skills + short-form video editing (CapCut or equivalent); Photoshop is a plus
- Strong understanding of social media formats including hooks, pacing, subtitles, safe zones, and platform specifications
- Solid understanding of major social platforms and how content performs
- Strong writing and communication skills
- Creative, detail-oriented, and comfortable with fast turnarounds
- Analytical and able to translate metrics into practical next steps
- Team player who collaborates well across different functions
