Digital Marketing
- Manage and maintain the company's website, ensuring content remains current, accurate, and engaging.
- Create, edit, and publish digital content including travel articles, tour packages, promotional campaigns, flyers, videos, and social media posts.
- Plan and execute digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, and YouTube.
- Monitor website traffic, social media engagement, and campaign performance using analytics tools.
- Perform basic Search Engine Optimization (SEO) and content optimization to improve online visibility.
- Assist in the creation of promotional videos, reels, and multimedia content.
- Coordinate digital advertising campaigns and monitor return on investment.
Business Development
- Identify and develop new business opportunities, partnerships, and distribution channels.
- Support the development of travel products and tour packages for various market segments.
- Conduct market research and competitor analysis to identify emerging travel trends and customer preferences.
- Assist in preparing business proposals, presentations, and marketing materials.
- Support participation in travel fairs, roadshows, networking events, and promotional activities.
- Maintain and update customer and partner databases.
Sales Support & Customer Engagement
- Respond to online enquiries and assist in customer engagement activities.
- Support lead generation and customer acquisition initiatives.
- Assist in managing customer feedback and online reviews.
- Work closely with travel consultants and operations teams to ensure smooth execution of marketing campaigns.
