Digital Marketing Assistant Manager

1-Group is seeking a dedicated Assistant Digital Marketing Manager to lead and execute its digital strategy across 34 concepts, covering membership growth, digital ads, social media, content marketing, email campaigns, CRM, and loyalty programs. The role collaborates closely with the integrated marketing team and oversees the group's digital performance.

Job Description:

• Manage end-to-end group-level digital campaigns across platforms (Facebook, Instagram, LinkedIn, YouTube, Google) from planning to analysis

• Plan and execute digital marketing initiatives including SEO/SEM, email, display advertising, and marketing database campaigns

• Develop impactful social media and content strategies to engage core audiences

• Provide digital guidance to outlet marketing teams to strengthen brand presence across all digital assets

• Identify and implement innovative technologies to improve digital marketing efficiency and effectiveness

• Lead CRM strategy with personalized campaigns and drive customer database growth through acquisition and engagement initiatives

• Advocate best practices for all CMS platforms within 1-Group's digital ecosystem

• Utilize analytical tools for testing, optimization, and improving customer journey conversion points

• Collaborate with agencies and vendor partners to enhance campaign execution

• Evaluate emerging technologies and provide recommendations for adoption

Job Requirements:

• Degree or Diploma in Marketing

• Minimum 2 years of digital marketing experience with excellent written and spoken English

• Strong knowledge of web platforms and digital marketing tools (e.g., WordPress, Wix, Squarespace, Google tools, social media)

• Skills in Photoshop, AI, basic coding, and web design are a plus

• Data-driven with the ability to analyze campaign results, measure ROI, and evaluate outcomes

• Exceptional project management skills to handle multiple deadlines and partners in a fast-paced environment

• Self-motivated team player with strong interpersonal and problem-solving skills