Digital Marketing Analyst (MNC | Contract)

Key responsibilities

• Delivery of enterprise digital full funnel diagnosis as key business/brand/A&P effectiveness and efficiency excellence enablers for stakeholders (Category GM, Finance, MKT & Ecommerce Head, etc.) with insight & opportunity & watch outs.

• Develop, Optimize and Evolve enterprise social and KOL planning, intelligence, tracking, enabling tools/guidance, and partnership ecosystem to drive social effectiveness and leadership across all categories.

• Delivery of short/ long-term data value acceleration strategy and implementation roadmap with use cases based on business requirements and external opportunity assessment, with resource identification & alignments.

• Bring in external best practise, Identifying, Building and Rolling out x-category learnings to dial up capabilities and embed data value learnings.

• Establishment and evolvement of Consumer Data strategy, and application plan.

Qualifications and skills

• Digital/Social/Brand Marketing + Media/Research/ISV Agency/Consulting experience is preferred.

• Candidate with Hands on Experiences managing Digital social or Digital commerce spending in Marketing or digital team from Beauty, Top FMCG or top ranking MNC brands in Douyin, is preferred.

• Passion in Digital, digital savvy with deep social knowledge and understanding of complex China digital & social commerce landscape. Visionary with Strategic thinking, good problem-solving skill with logic, expertise in data & analytics.

• This role needs to have strong business acumen, deep understanding of brand marketing with consumer insight, solid digital full funnel experiences esp. expert knowledge level on the Interest funnel - Social, and deep understanding of digital/social/D-com platform to identify brand digital effectiveness optimization opportunities

• Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and APAC OU level

• manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change

• Proving skills of project leadership and building high performing team.

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltds PDPA and e2is PDPA.