Digital Marketing Analyst

Aire (XEL LIFECARE PTE LTD) is a modern consumer brand on a mission to redefine aging and perceptions around it. By 2030, over 60% of the world's over 65s will live in Asia - yet 90% of those over 50 don't feel brands speak for them. We are an insurgent brand disrupting the status quo with a laser focus on customers, a deep empathy for their pain points, innovative product offerings and relentless pursuit of service. Since our launch in 2023, we have grown rapidly - our ranges are available islandwide from our website (www.shop-aire.com), marketplaces (Tiktok, Lazada, Shopee, Redmart), offline (NTUC Fairprice, Sheng Siong, Prime Supermarket, National Healthcare Group, Singhealth, Pharmex Healthcare) and many more.

We have closed our seed round of funding with participation from leading VC's and are on the path for a year of hyper growth. We are building out our team and are looking for ambitious, self starter talents who are excited by ownership and growth!

Position Summary:

We are looking for talents who are passionate in growing consumer businesses and enjoy working in a fast-moving, energetic, and results-oriented environment. The ideal candidate is a proactive and adaptable team player with strong analytical and communication skills to support growth . You will have the opportunity to collaborate with the team to brainstorm new ideas and to contribute your unique perspective to drive business objectives forward.

Who we're looking for:

If hearing ATC, AOV, and CVR gets you excited

You're hungry for growth and believe in always iterating to produce better work

You love analyzing numbers and taking action from your insights

You love flexing your left and right brain

We invite a skilled, forward-thinking talent to join our dynamic team. In this key role, you will steer our Digital/ Ecommerce sales channels, with the objective to plan and execute our ambitious annual Ecommerce sales & growth plans. You will work alongside strong marketers and top management to strengthen and scale-up the online business.

You must have a strong interest in understanding Ecommerce channels (e.g. Tiktok, Shopee, Lazada, Shopify). A good eye for design will help immensely. At the same time, you are expected to move fast and be comfortable operating at an analytical, yet tactical, level and be deeply grounded in consumer insights and data.

Core Responsibilities:

Analysis & Team Communications

Analyze customer behavior and sales data of new vs returning users, identify trends and opportunities for growth

Analyze data to ensure promotion and marketing effectiveness

Marketplace Channel Search, Display, and Campaigns

Shortlist, secure, and manage campaigns with select platforms, be the point person for all activities on platform

Change out visuals and PDP images/copy regularly, depending on campaign

Develop and maintain strong relationships with key Ecommerce platform account managers, and be the main point of contact, ensuring we participate in platform level campaigns and get more traffic boosts/exposure

Ecommerce Channel Promotion Planning and Execution

Create and implement tactical offers/mechanics/promotions to support marketing ads, campaigns and initiatives

Ecommerce Channel ATC, AOV and CVR Improvement

Keep experimenting to improve ATC, CVR and AOV

Drive PDP improvements, bundling, volume promotions, and other Ecommerce optimizations and improvements across all Ecommerce touchpoints

You will thrive if you are:

Fast learner and a team player with a bias to action, while being detailed-oriented

Strong analytical ability to use quantitative data to develop actionable insights and then execute them, with a deep understanding of key performance metrics such as CTR, ATC, AOV, CVR, LTV

Qualifications:

2-3 years experience managing campaigns and different e-commerce platforms, graduated in a Bachelor's or Master's program in Data Analytics, Business, Marketing, or a related field (ambitious fresh graduates are also welcome to apply)

Strong analytical skills with the ability to gather, interpret, and analyze data

Excellent communication and interpersonal skills

Confident with empathy and a desire to be in a performance marketing role

Ability to foster relationships quickly

Eagerness to learn and a proactive attitude towards problem-solving.

Ability to work both independently and collaboratively in a fast-paced environment

Unfortunately, we are unable to sponsor visas - so only Singaporeans and PR's could be considered for this role

Benefits:

Exposure to end-to-end sales processes and P&L management

Close knit, non hierarchical team environment working directly with the founder and marketing manager

Opportunity to network with VCs in SEA

Co-working space in Downtown (SMU) with hybrid work set up (2-3 days in office, and remaining remote)

Networking opportunities within the Singaporean retail ecosystem

Mentorship and guidance from experienced professionals in the field, with monthly lunch and learns