Digital Marketing & Content Executive
Social Media Marketing & Content Strategy
- Develop and execute social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn and DouYin & XHS.
- Plan monthly content calendars based on business objectives, campaigns and individual leaders branding needs.
- Work closely with different leaders to understand their goals, target audiences, personal branding and preferred content styles.
- Liaise, communicate and brainstorm with leaders to develop suitable content ideas for their respective social media accounts.
- Adapt content style, tone and messaging according to different leaders and target audiences.
- Monitor social media trends and recommend new content formats, topics and campaigns.
- Track content performance and provide recommendations for improvement.
Content Creation, Filming & Video Editing
- Conceptualise and produce engaging short-form content for social media.
- Plan and conduct filming sessions with leaders and team members.
- Handle basic photography and videography for marketing activities, events and campaigns.
- Edit short-form videos, reels and social media content from filming to final output.
- Add subtitles, captions, graphics, music, transitions and other relevant elements.
- Create marketing visuals, EDMs, social media graphics and other digital marketing materials using tools such as Canva, CapCut, Adobe or equivalent.
- Work closely with the Social Media Content Assistant to ensure content is produced and published according to schedule.
Digital Marketing & Lead Generation
- Plan and execute digital marketing campaigns to generate awareness, engagement and leads.
- Support lead generation campaigns for recruitment, seminars, events and business initiatives.
- Develop and manage EDM/email marketing campaigns.
- Assist with paid digital advertising campaigns across platforms such as Meta, Google and other relevant channels.
- Monitor campaign performance, leads and conversion metrics.
- Analyse campaign results and recommend improvements to increase lead quality and conversion.
Event & Webinar Marketing
- Support the marketing and promotion of seminars, webinars, workshops, recruitment events and other DKO activities.
- Develop promotional content, EDMs, social media posts and campaign materials for events.
- Coordinate with internal teams and leaders to ensure event marketing timelines are met.
- Support on-site event filming, photography and content creation when required.
Stakeholder & Leader Management
- Build strong working relationships with different leaders within the organisation.
- Understand the different personalities, branding styles and content preferences of individual leaders.
- Proactively communicate with leaders to gather content requirements and campaign ideas.
- Recommend suitable content formats and marketing approaches based on each leader's audience and objectives.
- Coordinate approvals, filming schedules, content deadlines and publishing timelines.
Marketing Coordination & Reporting
- Maintain the overall social media and marketing calendar.
- Coordinate multiple campaigns and content projects simultaneously.
- Track content and campaign performance, including reach, engagement, leads and conversion.
- Prepare simple marketing reports and performance updates for management.
- Stay updated on social media, content marketing and digital advertising trends.
Requirements
- Diploma or Degree in Marketing, Digital Marketing, Communications, Mass Communications or a related field.
- 1–3 years of relevant experience in social media marketing, digital marketing, content creation or marketing.
- Strong hands-on experience in social media content creation, filming and video editing.
- Proficient in Canva or other graphic design tools.
- Experience managing social media platforms such as Instagram, TikTok, Facebook, LinkedIn or Xiaohongshu.
- Experience in lead generation, Meta Ads, Google Ads or digital advertising will be an advantage.
- Bilingual in English and Mandarin, with the ability to communicate effectively with Mandarin-speaking leaders and audiences.
- Strong communication and interpersonal skills.
- Creative, proactive and willing to take ownership of projects from concept to execution.
- Comfortable working with different personalities and adapting to different content styles.
- Strong organisational skills and ability to manage multiple deadlines.
- Experience in the financial services or insurance industry will be an advantage.
Who We Are Looking For
We are looking for someone who is:
- Creative – able to come up with fresh and engaging content ideas.
- Hands-on – comfortable picking up a camera, filming and editing content independently.
- People-oriented – confident communicating with different leaders and understanding their individual styles.
- Commercially minded – understands that marketing is not just about views and likes, but also about generating enquiries, leads and business results.
- Proactive – doesn't wait to be told what to post; actively identifies opportunities and proposes ideas.
- Adaptable – able to manage different brands, personalities and audiences.
- Results-driven – willing to analyse performance and improve campaigns based on data.
Why Join Us
- Work in a fast-paced and entrepreneurial environment.
- Gain hands-on experience across social media, content creation, digital marketing, events and lead generation.
- Work directly with different leaders and build strong stakeholder management skills.
- Opportunity to take ownership of marketing campaigns from idea to execution.
- Be part of a growing organisation with opportunities to develop your marketing career.
Interested
If you are passionate about social media, content creation and digital marketing, and enjoy turning ideas into engaging content and real results, we'd love to hear from you.
Please submit your CV together with your portfolio / examples of social media content, videos or campaigns you have worked on.
