Digital Marketer - Job Description & Requirements for instagram.com
Job Summary
We are looking for a creative and results-driven Digital Marketer to grow the online presence of instagram.com across social media platforms. The role focuses on content creation, TikTok marketing, customer engagement, live-stream campaigns, and driving sales through digital channels.
Responsibilities
- Manage daily social media content on TikTok, Instagram, Facebook, and other platforms to increase brand visibility and engagement
- Plan and produce engaging bakery-related content including croissants, behind-the-scenes videos, viral pastries, product launches, and staff/customer moments
- Coordinate and execute TikTok LIVE promotions by collaborating with streamers and influencers to boost audience reach and sales
- Shoot and edit short-form videos and photos using video editing apps such as CapCut, Canva, and Adobe Express to create compelling visual content
- Develop and implement marketing campaigns for seasonal promotions, bundle deals, catering services, and new menu launches to drive customer interest and sales
- Monitor social media trends and propose viral content ideas to maintain relevance and audience growth
- Respond professionally to customer comments, messages, and reviews to enhance customer engagement and brand reputation
- Collaborate with the operations team to promote daily specials and communicate stock availability effectively
- Track and analyze performance metrics including reach, engagement, follower growth, and conversion/sales to optimize marketing strategies
- Run paid advertising campaigns on Meta and TikTok platforms, depending on experience, to increase campaign effectiveness
- Design and execute customer loyalty and repeat customer campaigns to foster long-term customer relationships
Preferred competencies and qualifications
- Experience in social media marketing or digital marketing
- Strong knowledge of TikTok, Instagram Reels, and Facebook marketing
- Basic photography and videography skills
- Creative mindset with strong trend awareness
- Good communication and writing skills
- Ability to work independently and meet deadlines
