digital Manager

About the Role

We're looking for a creative advertising professional who can develop compelling, travel-relevant concepts and produce high-quality campaign assets that help drive awareness and bookings. You'll create messaging, visuals, and content that reflect the brand and resonate with travelers-across digital, social, email, partner campaigns, and seasonal promotions.

Key Responsibilities

. Creative Concepting & Copywriting

o Develop campaign concepts and creative angles for tourism offerings (destinations, attractions, tours, packages, events, hospitality, etc.).

o Write and refine ads copy (headlines, primary text, taglines, email subject lines, ad scripts) aligned to brand voice and target audiences.

o Translate strategy into clear creative briefs for internal teams and external partners.

. Campaign Asset Creation

o Create or oversee development of digital and print advertising assets including: display ads, paid social creatives, video/short-form storyboards, landing-page creative direction, banners, brochures, and seasonal promotions.

o Adapt creative for multiple formats and placements while maintaining consistency (size variants, specs, platform requirements).

. Production Collaboration

o Work closely with designers, video editors, photographers, and printers/vendors to ensure creative is delivered on time and meets technical requirements.

o Provide art direction during shoots and review proofs/cutdowns for accuracy and quality.

. Channel & Platform Creative Best Practices

o Tailor creative for each channel (e.g., paid social versus programmatic display versus search-ad extensions).

o Ensure creatives follow platform guidelines and tourism brand standards (compliance, claims, accessibility, localization needs).

. Testing & Optimization

o Partner with performance/marketing teams to develop creative variations for A/B and multivariate tests.

o Review creative performance insights and iteratively improve concepts, messaging, and formats.

. Brand & Seasonal Storytelling

o Maintain and strengthen the tourism brand identity through consistent creative execution.

o Develop seasonal campaigns tied to travel peaks, weather/events, holidays, and regional culture.

. Partnership Creative

o Support co-marketing initiatives with tourism partners (DMOs, hotels, attractions, tour operators, airlines, influencers).

o Create partner-ready creative toolkits and deliverables (template ads, brand guidelines, content packs).

Qualifications (Preferred)

. Experience: 3-7 years in advertising, creative, brand marketing, or content creation-preferably with tourism, travel, hospitality, or destination marketing exposure.

. Creative Strength: Strong portfolio demonstrating concept development, copywriting, and/or multi-format campaign work.

. Writing Skills: Clear, engaging writing with an ability to communicate benefits, urgency, and audience fit.

. Production Awareness: Understanding of creative production workflows, timelines, and technical specifications.

. Tooling (as applicable): Adobe Creative Suite (Photoshop/Illustrator/InDesign), Canva (or similar), video editing/storyboarding tools, and familiarity with ad platforms.

. Collaboration: Comfortable working cross-functionally and iterating based on feedback and performance data.

Skills & Competencies

. Creative ideation and narrative storytelling

. Strong attention to detail and consistency

. Ability to work under deadlines and manage multiple campaign deliverables

. Copy + visual thinking (or at least strong collaboration with designers)

. Marketing sensibility: understanding audiences, offers, and funnels

. Receptive to feedback and data-informed iteration