Digital Growth & E-Commerce Manager (Based in Singapore)

About Exemplary Voyages

Exemplary Voyages is a premium Destination Management Company (DMC) specializing in authentic, personalized travel experiences across Sri Lanka. We create bespoke journeys for leisure travelers, groups, and luxury clients while working closely with hotels, tourism partners, and international travel professionals. As we enter our next stage of growth, we are investing heavily in our digital presence and direct booking capabilities. This is an exciting opportunity to build our digital sales ecosystem from the ground up and play a key role in shaping the future of the company.

The Opportunity

We are looking for an ambitious, commercially minded Digital Growth & E-Commerce Manager who can lead our digital transformation to build a high-converting direct inquiry strategy through our website, improving lead generation, SEO, and digital marketing to develop global travel distribution platforms, and develop partnerships that increase online sales. This role combines digital marketing, e-commerce, travel technology, and business development.

Key Responsibilities

Website & Direct Sales

• Own and continuously improve the website to increase traffic and inquiry conversions
• Optimize landing pages and inquiry forms
• Improve user experience and customer journey
• Develop conversion funnels that turn visitors into bookings
• Track website performance using Google Analytics and other reporting tools

Digital Marketing

• Develop and execute SEO strategies
• Manage Google Ads and Meta advertising campaigns along with email marketing and content to improve organic rankings
• Coordinate social media campaigns with the marketing team
• Identify new digital acquisition channels

Booking Technology & E-Commerce

• Develop the company's direct online booking strategy
• Evaluate and implement booking engine solutions
• Work with developers to improve booking functionality
• Integrate CRM, payment gateways, and marketing automation tools
• Improve booking conversion rates through continuous testing and optimization

OTA & Distribution Partnerships

Develop and manage relationships with leading travel platforms like GetYourGuide, Viator, Marriott Tours & Activities, Expedia Activities, Klook, Headout, and Additional global experience marketplaces, etc., Thru Product onboarding Contract coordination, Content optimization, Pricing updates, Performance analysis, and Distribution expansion

Analytics & Commercial Growth

• Monitor KPIs including website traffic, inquiry conversion, cost per acquisition, booking conversion, and ROI
• Identify opportunities for revenue growth and digital expansion
• Stay current on travel technology, AI tools, and emerging digital trends

Ideal Candidate

You are someone who enjoys building new initiatives rather than simply maintaining existing systems. You are data-driven, commercially focused, and passionate about travel. 

Preferred Qualifications

• 5–7 years of experience in digital marketing, e-commerce, travel technology, hospitality, or tourism
• Experience working with a travel company, hotel, OTA, DMC, or tour operator
• Strong understanding of SEO, Google Analytics, Google Ads, and Meta Ads
• Experience with website CMS platforms (WordPress preferred) and CRM systems and marketing automation tools
• Familiarity with booking engines and online reservation systems
• Excellent project management and communication skills and a strong analytical mindset

If you're passionate about travel, Finance & Technology, digital marketing, and creating exceptional customer experiences, we'd love to hear from you.