Digital Experience Designer

ABOUTPRETTYFIT

prettyFIT is a contemporary women'sfashion footwear brand dedicated to empowering women through stylish,trend-forward shoe collections. Our digital presence is at the heart of how weconnect with our customers - and we are looking for a creative, commerciallyminded Digital Experience Designer to help us deliver a world-class onlineshopping experience.

ROLEOVERVIEW

The Digital Experience Designer isa pivotal role at the intersection of design, technology, and commerce. Youwill be responsible for the end-to-end digital experience on the prettyFITwebsite - ensuring every page is visually cohesive, intuitively navigable, andoptimised to convert browsers into buyers. Working closely with the Marketing,Merchandising, and Digital teams, you will champion the customer at every stageof their online journey, across both desktop and mobile platforms.

KEYRESPONSIBILITIES

1. Website Design & Visual Cohesion

. Manage and maintain a cohesive, brand-aligned visual designlanguage across all website pages - homepage, category pages, product detailpages, campaign landing pages, and promotional hubs.

. Develop and manage a consistent design system includingtypography, colour palette, spacing, iconography, and component libraries toensure uniformity across all digital touchpoints.

. Translate seasonal campaigns and brand direction intocompelling, on-brand digital experiences that reflect the prettyFIT aesthetic.

. Collaborate with the Marketing team to deliver timelycreative assets for new arrivals, sales events, festive campaigns, and brandinitiatives.

2. UX/UI - Desktop & Mobile Experience

. Continuously refine intuitive user interfaces for bothdesktop and mobile platforms, ensuring a seamless and enjoyable shoppingexperience across all screen sizes.

. Map and optimise the full customer journey - from homepagediscovery through to product browsing, cart, checkout, and post-purchase -identifying and resolving friction points at every stage.

. Ensure full mobile responsiveness and a best-in-classmobile-first design approach, reflective of high mobile commerce adoption.

3. Web Content Management

. Manage day-to-day content updates on the e-commerce CMS(e.g. Shopify), including uploading new product imagery, updating banners,refreshing promotional content, and maintaining landing pages.

. Oversee the timely rotation of website graphics andpromotional assets in line with the marketing calendar - sales, launches,seasonal events, and collaborations.

. Liaise with external photographers and creative suppliersto ensure product imagery and visual content consistently meet websitespecifications and brand standards.

4. Conversion Optimisation

. Take ownership of conversion rate optimisation (CRO)across the website - analysing performance data, identifying drop-off points,and implementing design-led solutions to improve key metrics.

. Monitor and interpret website analytics (Google Analyticsor equivalent) and translate data insights into actionable design and contentenhancements.

. Work collaboratively with the Digital Marketing team toalign landing page experiences with paid media, SEO, email, and socialcampaigns - ensuring message-to-experience consistency.

. Track and report on key performance indicators includingconversion rate, bounce rate, average session duration, and add-to-cart rate,presenting findings and recommendations to stakeholders regularly.
REQUIREMENTS & QUALIFICATIONS

Essential

. Diploma or Degree in UX/UI Design, Interaction Design, Digital Media, or a related discipline.

. Minimum 3 years of hands-on experience in UX/UI or digital experience design, ideally within an e-commerce or retail environment.

. Good working knowledge of Adobe tools (Photoshop, Illustrator, XD), visual asset creation and UI production.

. Demonstrated experience working with an e-commerce CMS platform, with Shopify experience strongly preferred.

. Solid understanding of responsive and mobile-first design principles.

. A strong portfolio showcasing end-to-end UX/UI projects with measurable outcomes, preferably in fashion, lifestyle, or retail.

. Working knowledge of HTML and CSS for minor front-end edits and developer handoff.

HOW TO APPLY

Interested candidates are invited to submit their CV, a cover letter, and a portfolio or link to their work to [Confidential Information].