Brief Summary
We are seeking a results-oriented Digital and eCommerce Specialist to drive online sales and enhance customer engagement through innovative strategies. Ideal candidates will possess experience in direct-to-consumer (D2C) growth and a passion for data-driven solutions.
Responsibilities
- Develop and execute comprehensive end-to-end D2C strategies to boost online sales and strengthen brand presence. Optimize the consumer journey through effective CRM, marketing automation, and loyalty programs. Identify and pursue B2B opportunities to enhance revenue generation across multiple channels. Maximize commercial performance using data analytics to uncover trends and opportunities. Lead promotional strategies such as Gift with Purchase (GWP) and exclusive merchandise rollouts to support revenue growth. Collaborate with global teams to define requirements for site optimization on D2C platforms. Enhance website and mobile user experience through UX-UI tools and A/B testing to drive conversion rates. Develop and implement digital media plans utilizing both paid and organic channels for customer engagement and retention. Foster collaboration across marketing, design, and customer service teams to ensure a seamless online customer experience. Perform regular analysis of D2C data and competitor activities, generating performance metrics and reports.
Requirements
- Bachelor's Degree in Digital Marketing, eCommerce, or a related field. Minimum of 2 years of experience driving D2C growth. Proven proficiency with eCommerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud. Strong understanding of digital marketing strategies and consumer behavior. Analytical mindset with the ability to derive insights from data and make informed decisions. Experience in managing and executing successful D2C strategies that yield measurable business results. Ability to work independently as well as collaboratively in a diverse team environment. Willingness to travel as required for the role.
