Truly Enamoured is Singapore's leading multi-label luxury bridal house, curating world-renowned designer gowns and crafting exceptional, personalised bridal journeys. As we continue to grow, we are strengthening our internal operations to support a higher level of efficiency, governance, accuracy, and boutique excellence.
We are looking for a high-performing Content Creator who can create emotionally compelling, high-converting content that attracts, engages, and converts modern brides.
This role goes beyond posting — you will be responsible for:
Turning attention into desire, and desire into appointments.
KEY RESPONSIBILITIES
1. Content Creation (Primary KPI Driver)
- Conceptualise and produce short-form video content (Reels, TikTok, Shorts)
- Create 3–5 high-quality videos daily (speed + consistency matters)
- Film:
- Bridal styling / try-ons
- Educational content (fit, silhouette, fabrics)
- Emotional storytelling (bridal transformation, identity)
- Ensure content aligns with luxury positioning (never mass-market)
2. Content Strategy & Ideation
- Develop weekly content themes and angles
- Craft strong:
- Hooks (first 3 seconds)
- Storylines
- Call-to-actions
- Stay ahead of:
- Trends
- Viral formats
- Platform algorithm changes
3. Performance Awareness (Critical)
- Understand what content drives leads, not just views
- Review performance metrics:
- Watch time
- Engagement
- Conversion to inquiries
- Continuously iterate based on results
4. Brand Storytelling (Luxury Standard)
- Communicate:
- Craftsmanship
- Designer value
- Emotional journey of a bride
- Maintain a refined, aspirational, and premium tone
5. Collaboration with Growth & Sales Team
- Work closely with marketing to:
- Align content with campaigns
- Support paid ads creatives
- Gather insights from sales team:
- Common objections
- What brides care about
- Translate insights into content
What success looks like
- Daily content output (3–5 videos/day)
- Monthly inbound leads generated from content
- Engagement rate & watch time
- Content-to-appointment conversion
- Contribution to revenue pipeline
REQUIRED SKILL SETS
Must-Have:
- Strong on-camera presence (natural, confident, engaging)
- Ability to tell stories, not just present products
- Deep understanding of:
- TikTok / Instagram Reels
- Viral hooks & formats
- Fast execution (speed > perfection)
- video editing skills (CapCut, etc.)
